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7 Habits of highly effective mobile marketing campaigns 


It’s often nothing to do with the quality of the core product – we can all think of great apps that never got off the ground after all. It’s not even down to acquisition numbers: far too many mobile businesses spend shocking amounts of budget on new users who are – quite literally – here today and gone tomorrow. Nope, what really counts is getting users engaged, and driving true retention and revenue from those users over time.

Source: 7 Habits of highly effective mobile marketing campaigns | The Drum