| SmartPhone News

Attention, Retailers: Apple Has Figured Out Mobile Marketing

For some time now, manufacturers and retailers have looked for the best ways to leverage smartphones as part of the in-store shopping experience. Experiments with QR codes and other programs have failed to yield the kind of mass market adoption that was originally envisioned.

Report: iOS Responsible For 60% Of Impressions In The Asia Pacific

Year-over-year iOS impressions grew in the Asia-Pacific by 11 percentage points to 34%. This is in contrast to Android which lost 4 points. But Android still leads in the region with 60% of all impressions.