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7 Stats Show Mobile Marketing is Crucial for Your Business

Mobile marketing is here to stay; businesses across all possible niches are starting to implement mobile marketing strategies successfully. And they have compelling reasons to do so.

iOS Leads Android in US, Canada Mobile Web Traffic Share: Study

In North America (Canada and the US), Windows Phone now accounts for the third largest share in mobile Web traffic, overtaking BlackBerry for the first time, according to a report by mobile ad network Chitika. The top spot remains a contest between iOS and Android, at 53.1 percent and 44.5 percent of all mobile Web traffic respectively, with Windows Phone accounting for only 1 percent of traffic, ahead of BlackBerry’s 0.8 percent.

Top 10 location-based mobile advertising campaigns of 2013

The rise of geo-conquesting, navigational applications and an increase in sophisticated data made campaigns from Toys “R” Us, adidas and Jack in the Box stand out in the mobile space this year.

JUICE Mobile Partners with Nuance Communications to Launch Canada’s First Voice-Activated Mobile Ad for Brands in Canada

JUICE Mobile, in partnership with Nuance Communications, Inc., today announced the launch of an innovative mobile ad unit that will transform the mobile advertising landscape in Canada. Combining Nuance Voice Ads with JUICE Mobile’s advertising solutions will allow brands to connect and engage consumers through conversation.

The Company That Tracks More Phones Than Google Or Facebook

App analytics company Flurry is the subject of a Forbes profile. Flurry’s software appears in over 400,000 apps. So-called real-time bidding is taking over the desktop Web and is expected to account for a third of the $25.2 billion in U.S. digital display-ad spending due by 2016, according to eMarketer.

White Paper: Cross-Screen Advertising and Responsive Design

Marketers Are Confident In Cross-Screen Campaigns Thanks To Responsive Design (Undertone) Cross-screen advertising is nothing new, what with the proliferation of mobile devices and consumer media consumption patterns now incorporating a second screen.

IAB: Mobile Revenues $3 Billion In 1H, 15 Percent Of Total

IAB claims mobile ads accounted for 15% of all US digital advertising formats during the first half of 2013. Total US digital advertising grew $20 billion. (IAB).

Attention, Retailers: Apple Has Figured Out Mobile Marketing

For some time now, manufacturers and retailers have looked for the best ways to leverage smartphones as part of the in-store shopping experience. Experiments with QR codes and other programs have failed to yield the kind of mass market adoption that was originally envisioned.

Video: Mobile messaging app Line has 230 million users In India, Prepares for Bollywood Marketing Push

LINE, which was originally created by NHN Japan (part of South Korea’s NHN Corp), bagged a big following in Japan in 2011 and 2012 before spreading its net wider to target markets outside Asia, including Spain and South America. It’s been steadily adding to its registered users count ever since, as well as extending its feature set (most recently adding video calling and Vine-esque video clips).

See the slides below of LINE: The Social Network success story

IBM buying spree continues with Xtify purchase for mobile marketing

BM has continued its buying spree with the acquisition of mobile marketing firm Xtify for an undisclosed sum. Big Blue said the deal would allow digital marketers to improve their ability to interact with customes on mobile platforms by offering in-app capabilities. This includes alerting customers to promotions, competitions and new content on their applications. The technology will sit within IBM’s Smarter Commerce suite of offerings.